As Chris Anderson demonstrates in his book "The Long Tail" abundance is the hallmark of any
mature industry. When most of us were in high school, there were but a few choices for home
audio...now there is an entire industry that advises the consumer on the best among millions of
components for home audio and video. Yet, even though the number of vendors has exploded in
recent years, few have emerged to advise the new enterprise on its Information Technology dilemmas.
Once regarded and revered for its low barriers to utilization and its relative simplicity, Web 2.0, or
The Cloud, as it has come to be known, has promised to make information more accessible, increase
its value and theoretically offer more and better fine grained security and auditability. But the truth is that The Cloud is really a stormy place. Torrential rainfalls of useless data are the now the norm,
professional and personal lives are being flooded with countless products and applications that
distract our attention and more and more IT Professionals are Chasing Their Own "Long Tails"
attempting to control all the new complexity.